An Industry View for Retailers: Driving Adoption of Your Enterprise Data Platform

Consumers are always looking for more optimal experiences with retailers, while retailers want better measurements of engagement and more creative ways to nudge consumer behavior. Achieving value for both the consumers and retailers is the goal, and data is the key. Improving experiences and products are some of the areas where access to better data quality, and more organized and timely data can help organizations engage their consumers and hit their revenue growth targets.

Today’s consumer-facing organizations understand the value of data. They understand the value of automated decision-making through analytics, and they depend on the visibility provided through powerful visualizations. Obtaining meaningful insights that can change your business is priceless. While the value is understood, the journey can often be complex as organizations bring in new technologies, develop new operational models, identify and fill skills gaps, and constantly reprioritize work to meet business goals and shifting market conditions. Download Pythian’s subject matter expert-authored eBook to learn how you can navigate these complexities.