2023 Pre-holiday E-commerce Survey Report
The 2023 holiday season is set to be a shining star for e-commerce and omnichannel retailers, according to our Pre-holiday Shopper Survey.
Our survey of 1,000 shoppers reveals that digital shopping will continue to gain momentum this holiday season. A significant number of respondents (210) plan to do all of their holiday shopping online. Convenience, real-time price comparison, and greater product assortment are cited as the top reasons for increased online shopping.
Despite concerns about rising inflation and economic uncertainty, nearly 80% of respondents intend to spend the same or more this holiday season. Shoppers are eagerly anticipating Black Friday and Cyber Monday as significant shopping days. Almost half of the surveyed shoppers plan to allocate 20-60% of their gift budgets during these two days.
Consumers aim to start their holiday shopping earlier than last year. Notably, younger age groups (18-24) and older age groups (55+) tend to be more prone to waiting until the last minute.
Across all age groups, price and convenience continue to be the most crucial factors when selecting online retailers. Free shipping, free returns, and environmentally/socially responsible practices also rank highly among consumers’ considerations.
When it comes to returns policies, a substantial number of shoppers expressed dissatisfaction with retailers charging fees for returns, indicating that it would impact their shopping behavior and choice of retailers.
The 2023 holiday season presents significant opportunities for e-commerce and omnichannel retailers. Despite economic uncertainty and shifting consumer preferences towards experience-based spending, online sales are projected to reach new heights.
